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We are a New York City-based premium denim brand specializing in high-performance, sustainably manufactured denim that always offers a perfect fit.
At DL1961, we dare to do denim differently.
Our story began in 2008 with 4 perfect fits, 1 revolutionary fabric and 1 timeless wash, designed for everyone — a focused, forward-thinking collection that refused to compromise
on ethics or integrity.
A decade later, our passionate team and global network of socially responsible vendors are still pushing the boundaries of sustainability, quality
and innovation. We are proud to make the
world’s greenest high-performance denim.
Our goal has never been just to sculpt the body. Since day 1, we’ve sought to reshape the status quo. In the seasons to come, we hope to continue shining a spotlight on the issues challenging our communities, environment and ideologies — and insisting on better.
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